Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.
Archive: September 2011
Once Upon a Time There Lived a Plot: The Importance of Storytelling
September 22nd, 2011 by Meg O'LearyOnce Upon a Time There Lived a Plot: The Importance of Storytelling
September 22nd, 2011 by Meg O'LearyThough we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.
Google Ups the Ante in Advance of Facebook’s f8 Developer Conference
September 21st, 2011 by PRNEWSIt’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.
PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement
September 20th, 2011 by PRNEWSLaura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.
PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement
September 20th, 2011 by PRNEWSLaura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.
Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?
September 19th, 2011 by PRNEWSThe Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?
Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?
September 19th, 2011 by PRNEWSThe Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?
Watch Your Language: When Cease-and-Desist Letters Go Viral
September 19th, 2011 by David BellDavid Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.
Watch Your Language: When Cease-and-Desist Letters Go Viral
September 19th, 2011 by David BellDavid Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.
Flirting With Disaster: Five Avoidable Missteps During a Crisis
September 19th, 2011 by PRNEWSWhile much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks.