Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.
Archive: September 2011
Consumers on Green Products: We Must Know the Score
September 19th, 2011 by PRNEWSIn light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.
Gamification: Communicating Smarter by Allowing Customers and Prospects to Play
September 19th, 2011 by PRNEWSMore and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.
Gamification: Communicating Smarter by Allowing Customers and Prospects to Play
September 19th, 2011 by PRNEWSMore and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.
Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions
September 19th, 2011 by PRNEWSâ–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued
Tip Sheet: Employees: The Best Tool in Your Comms Arsenal
September 19th, 2011 by Matt BostromResearch shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.
Tip Sheet: Employees: The Best Tool in Your Comms Arsenal
September 19th, 2011 by Matt BostromResearch shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.
Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business
September 19th, 2011 by PRNEWSAfter an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.
The Do’s and Don’ts of Communicating PR Outcomes
September 19th, 2011 by PRNEWSNow that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.
The Do’s and Don’ts of Communicating PR Outcomes
September 19th, 2011 by PRNEWSNow that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.