Archive: September 2011

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media.