Archive: September 2011

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

Worklore president Elizabeth Doty explains how to leverage an organization’s greatest asset—its employees—to produce great content stories.

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

The public’s opinion of news organizations has reached a 21-year low thanks to perceptions of inaccuracy, biased reporting and the influence of powerful people and organizations.

The public’s take on some of the nation’s largest industries has drastically changed since 2009,

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with the auto and airline industries experiencing the two greatest swings.

It takes an inspired client and a ruthlessly strategic writer to craft a brief that can serve as a construct for creative problem solving.

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued