Quick Study: Earned and Paid Media Make Beautiful Branding Music; Teens Read Newspapers. Repeat: Teens Read Newspapers

â–¶ Earned and Paid Media Great Together: A study from Synaptic/Kantar finds that consumer-buying trends are significantly impacted when newsworthy earned and paid messages are combined. The combination of earned PR placements with narrative marketing segments, which are information-rich branded content placed in targeted paid media, delivered more impact than brand messaging alone. Other findings include: