Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued
Archive: October 2010
2010 Platinum PR Awards: Press Release
October 5th, 2010 by PRNEWSWinner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both… Continued
2010 Platinum PR Awards: On a Shoestring Campaign
October 5th, 2010 by PRNEWSWinner: Marketing 24/7 Inc. – “Business Makeover Birmingham” Ruwena Healy, president of Marketing 24/7, joined with Dent, Baker & Co. and Corsini Consulting Group to launch a business makeover contest in 2009 that would provide $30,000… Continued
2010 Platinum PR Awards: Multicultural Campaign
October 5th, 2010 by PRNEWSWinner: Weber Shandwick/Honeywell International – Honeywell-Nobel Laureate Lecture Series – Inspiring the Next Generation of Scientists Today Weber Shandwick’s challenge was to inspire students, raise awareness of the Honeywell brand and potentially recruit new talent in… Continued
2010 Platinum PR Awards: Media Event
October 5th, 2010 by PRNEWSWinner: GolinHarris – Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem In preparation for its campaign to promote the opening of the Sands Bethlehem in Pennsylvania, GolinHarris delved into the history… Continued
2010 Platinum PR Awards: Global PR
October 5th, 2010 by PRNEWSWinner: The Coca-Cola Co. – Expedition 206: 365 Days, 206 Countries, 1 Mission Building upon the digital activity already buzzing about the brand, Coca-Cola launched Expedition 206 to connect more closely with a young audience—and give… Continued
2010 PR News: Financial/Investor Relations
October 5th, 2010 by PRNEWSWinner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure… Continued
2010 Platinum PR Awards: External Publication
October 5th, 2010 by PRNEWSWinner: General Electric Co. – Resetting Responsibilities GE sought to increase visibility of its citizenship efforts internally and externally with its fifth annual Citizenship report, which integrated more Web interactivity than ever before. Called Resetting Responsibilities,… Continued
2010 Platinum PR Awards: Internal Publication
October 5th, 2010 by PRNEWSWinner: ITT Defense & Information Solutions – SystemsNews: Internal Communications for the Home Front and the Battlefield The bimonthly SystemsNews was developed to be an easy-to-read touchstone for ITT employees across the globe, giving employees information… Continued
2010 Platinum PR Awards: Employee Relations
October 5th, 2010 by PRNEWSWinner: ITT Corp. – ITT’s Employee-Based Approach to Lean Six Sigma Three years after launching its Lean Six Sigma program, ITT’s Texas Turbine Operations facility found that the performance improvements were not as dramatic as anticipated.… Continued