Winner: SSM Health Care – Experience Exceptional: Our People
SSM Health Care crafted a campaign that was low on cost, and high on innovation and results. Based on feedback from a system-wide satisfaction survey, SSM created a social media campaign that served to boost morale and entice potential recruits. The company promoted the campaign through Facebook, Twitter and its newsletters. To create a dramatic effect, black-and-white photos of SSM employees were juxtaposed with audio of them talking about their jobs and health care. The word-of-mouth campaign was a winner. From its launch in late March 2010 through June 2010, the ssmpeople. com site recorded 8,144 visits, and more than 26,000 page views. The site has a link to SSM’s jobs page, and as of the end of June the recruiting link had been tapped 1,285 times.
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