A study of frequent social media users finds that nearly 75% either sometimes or very often or all the time use corporate Web sites to engage in, follow or share information or news.
Archive: June 2010
Plans for Exec Placement at Events Lacking in PR
June 23rd, 2010 by PRNEWSWhile senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, few PR executives have a formal process for identifying optimal placements of execs at these events.
Hoax Releases Hit Newswire Services
June 23rd, 2010 by Steve SmithTwo phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy.
In a Crisis, Attitude Is Everything
June 22nd, 2010 by Jonathan BernsteinDifferent types of crises dictate different attitudes on the part of spokespersons. During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave stakeholders with the impression that they are compassionate, competent and confident.
Tech Tips for Community Access TV Success
June 21st, 2010 by PRNEWSIf you’re a PR executive with a cause, or simply lack the resources for a big broadcast push, community access TV is a viable alternative—but first you need some technical and production knowledge.
How PR Can Play a Vital Role in a Media Rebranding
June 21st, 2010 by PRNEWSRebranding a magazine isn’t just about designing a new look; it also involves creating awareness and buzz around the new product—clearly a job for PR.
Four Pillars That Foster the Best Leadership Environment
June 21st, 2010 by PRNEWSJust as strong, well-branded leadership can help transform a business, a business can provide the right environment to better empower its executives.
Biz Leadership Events; Corporate Sites Rock
June 21st, 2010 by PRNEWSWhile CEOs are bullish on speaking at key thought leadership events, their communications staffs lack the processes for identifying key events for their leadership.
B2Bs Lagging in Social Media Adoption
June 21st, 2010 by PRNEWSA new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.
BP Oil Spill Response: Digital Lessons Learned
June 21st, 2010 by LIZ MAIRLiz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.