Plans for Exec Placement at Events Lacking in PR

While senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, less than half (44%) of PR executives surveyed globally by Weber Shandwick have a formal process for identifying optimal placements of executives at these events. Other study findings include:

• CEOs consider speaking engagements prime channels for communicating thought leadership platforms (61%), attracting new business and cultivating customer relationships (58%) and defining or redefining brands (52%).

• Communications professionals and executive speechwriters say their CEOs are most interested in speaking at: top-tier business media events (44%), public policy conferences (41%) and business school gatherings (31%).

• The one event that generates the most positive word-of-mouth in the global business community: the World Economic Forum in Davos, identified by 44% of communications professionals as the most buzz-worthy event.

Source: Weber Shandwick