Archive: June 2010

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.

As reputation and trust issues continue to dog corporate America, executive positioning has never been more important.

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.

AARP conducted a survey with GfK Group, examining the Internet and social media use of adults over 50, finding that two out of five (40%) of adults age 50 and over consider themselves extremely (17%) or very (23%) comfortable using the Internet.

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.

If your organization is required to prepare and file an annual report, chances are you’re starting the planning phase now for what is, for most, a fairly complex production process that can last for months.

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP.

This excerpt from PR News’ Guide to Best Practices in Nonprofit Communications offers tips to help you counter the massive drop in donations to nonprofits.

There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap.