Though critical to any organization looking to drive online eyeballs and sales, search engine optimization tactics and terminology can confound the smartest PR pros. PR News asked SEO expert Lee Odden, CEO of TopRank Online… Continued
Archive: June 2010
SMB Owners Turn to Web for Business Growth
June 28th, 2010 by Jessica CleggSmall and midsize business (SMB) owners are utilizing the Internet to expand their companies, says a new study conducted by the American City Business Journals.
Customer Engagement Efforts Valued, But Not Always Pursued
June 28th, 2010 by PRNEWSA Forbes Insights survey found that marketing executives often don’t follow through on customer engagement efforts.
PR News Launches Subscriber Resource Center
June 28th, 2010 by PRNEWSExplore PR News’ new, easily searchable Case Study, How To and Research premium content databases.
Get Fresh Intelligence Before Going on the Road
June 28th, 2010 by CLAIRE KOENEMANAs CEOs head out to attract sales of their company’s stock, a well-executed investor survey identifying key concerns and potential land mines can improve their chances of success.
Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices
June 28th, 2010 by PRNEWSUnfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.
Customer Engagement Efforts Valued, But Not Always Pursued; SMB Owners Turn to Web for Business Growth
June 28th, 2010 by PRNEWSNearly a third of marketing execs polled in a new study say that their companies like a well-defined approach to engaging with customers, while more than a third say they don’t currently measure customer engagement.
Adjusting to Back-to-Basics Consumers
June 28th, 2010 by PRNEWSAs consumers tighten their budgets and consider simpler lifestyles, how should public relations react?
Putting Facebook Tools to Work for Stronger Fan Engagement
June 28th, 2010 by PRNEWSNew and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.
PR Moves From Advertising Support Role to Major Messaging Driver
June 28th, 2010 by PRNEWSIn some organizations, it’s not a question of how public relations supports advertising; instead it’s how advertising adds value to PR.