Archive: June 2010

A study of frequent social media users finds that nearly 75% either sometimes or very often or all the time use corporate Web sites to engage in, follow or share information or news.

While senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, few PR executives have a formal process for identifying optimal placements of execs at these events.

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy.

Different types of crises dictate different attitudes on the part of spokespersons. During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave stakeholders with the impression that they are compassionate, competent and confident.

If you’re a PR executive with a cause, or simply lack the resources for a big broadcast push, community access TV is a viable alternative—but first you need some technical and production knowledge.

Rebranding a magazine isn’t just about designing a new look; it also involves creating awareness and buzz around the new product—clearly a job for PR.

Just as strong, well-branded leadership can help transform a business, a business can provide the right environment to better empower its executives.

While CEOs are bullish on speaking at key thought leadership events, their communications staffs lack the processes for identifying key events for their leadership.

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.