Archive: August 2009

Tips on how to look your best wardrobe-wise when doing an on-air interview.

Following are several tips that will help you craft an effective program.

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.

Following are a four tips to maximize your media relations efforts while meeting your PR objectives:

PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices:

On July 4, 2009, the New York Times ran a piece about public relations going through yet another dramatic shift. The upshot of the piece was that modern-day PR is no longer about building relationships… Continued

Imagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball… Continued

1. What area(s) of client relations are top-of-mind for you? Securing new clients 32.0% Retaining clients 18.0% Providing strategic counsel 14.0% Demonstrating ROI 10.0% Billing/agency fees 8.0% Relationship-building with clients 8.0% Upselling clients 6.0% Expanding… Continued

A great deal of PR measurement focuses on describing media coverage, as though the most important metrics ever to exist were tone of coverage, prominence and reach. There are a lot of options for media… Continued