Archive: August 2009

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many… Continued

In the dynamic of social media-fueled conversations, modern business communications has become a game of tug of war, with management teams on one end of the proverbial rope, and various stakeholder groups on the other.… Continued

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.

As the American public becomes more informed about environmental issues, and the Obama administration’s formidable “bully pulpit” commits the United States to a policy of carbon reduction, it’s evident that employees will increasingly scrutinize their… Continued

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have… Continued

Individuals seem to face each new change in their lives with considerable trepidation. The one constant seems always to be that we, as individuals, are ill prepared for and uncomfortable with change when it comes.… Continued

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: • Industry/Market Knowledge: Consider your market knowledge when formulating content… Continued

Internal Links: • Use Google Webmaster Tools, which gives reports on internal and external links/traffic. • Structure and label links within in your site’s navigation to improve SEO results. • If your site has the… Continued

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when… Continued

Dell’s crowdsourcing platform Ideastorm was launched February 2007, less than two year’s after the infamous “Dell Hell” scenario that left the company’s reputation reeling. Created specifically to give customers a direct connection to the brand,… Continued