Here's a quick list of "What to Wear and Not Wear!" that that I share with you now so you can look terrific for your TV interview.
1. Don't wear white, black or red. White glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Reds "bleed" on camera and are distracting.
2. Pastel shirts work well on TV.
3. The safest color on TV is blue.
4. Don't wear dangly earrings. They distract.
5. Remove jewelry that moves, makes noise, or could hit your microphone.
6. Be wrinkle-free.
7. Don't wear stripes, herringbone, small intricate designs, or flashy jewelry. They are hard for a TV camera to pick up on.
8. Don't wear checks.
9. Dress in a simple, boring manner, unless you are a fashion designer.
10. TV viewers should focus on your face and what you say, not your clothes.
11. Men should have about an inch of their shirt cuff showing.
12. Avoid light colored pants.
13. Wear over-the-calf socks so your skin doesn't show if you cross your legs.
14. Don't wear more than one ring per hand.
15. Women shouldn't wear short skirts if you want people to focus on your message.
16. If you wear a dark shirt, dark suit, and dark tie, you will look like you are auditioning to be a hit man on the "Sopranos."
17. Vests look stuffy on TV.
18. Don't wear stripes. They dance around on the screen and are distracting.
19. Avoid hair products that add shine.
20. No visible logos or companies or brands, except for your own company logo.
21. People shouldn't judge you by your appearance, but they will.
22. If you do or wear anything distracting on TV, people will remember that and nothing you say.
Clothes are the major factor in controlling how you appear to viewers. While appearance is critical for success on television you also must be concerned about the words that come out of your mouth, the knowledge you display, and the self-confidence you demonstrate.
The bottom line: Relax, you'll do fine. The butterflies you're feeling are what will drive you to do your best! Remember, it's not like they are going to ask you the square root of 656! They're asking you about your book, your company, your story which you obviously know. Just follow these helpful tips and you'll look as good as you sound.
These tips were excerpted from a larger article that appeared in the All About Public Relations Web site. It was written by Scott Lorenz, president of Westwind Communications, a PR and marketing firm.