5 Lessons for Effectively Critiquing a News Media Content Analysis Program

A great deal of PR measurement focuses on describing media coverage, as though the most important metrics ever to exist were tone of coverage, prominence and reach. There are a lot of options for media measurement suppliers, and the costs can soar. Then there’s the question of what we’re supposed to do with our metrics, a hard question for people who, by and large, went into this line of work to avoid math.