Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good… Continued
Archive: December 2008
Need Help Pitching? Try These Resources
December 8th, 2008 by Iris DorbianIf you need help pitching to press, then it behooves you to check out these additional online resources. For the budget-strapped, they are free (or they offer a substantial free trial), and are packed with… Continued
Nonprofit PR Professionals Of The Year: Manager
December 8th, 2008 by PRNEWSMichelle Alvarez, Senior Manager, AARP Media Relations As the lead communications contact for AARP’s media strategies, Michelle Alvarez has positioned the organization as the go-to resource for members of the 50+ demographic. Her leadership prompted… Continued
Nonprofit PR Professionals Of The Year: VP
December 8th, 2008 by PRNEWSTaryn Holowka, Director of Marketing and Communications, U.S. Green Building Council Taryn Holowka is the consummate communications professional. During her seven-year tenure at the U.S. Green Building Council, Holowka has overseen an agenda that has… Continued
Volunteer Program
December 8th, 2008 by PRNEWSCampaign: Birthday Blessings for Pope Benedict XVI Winner: Nat’l Catholic Educational Association What do you give a man who has everything–including the highest post in the Catholic Church–for his birthday? If you are the NCEA,… Continued
Public Service Campaign
December 8th, 2008 by PRNEWSCampaign: United Way’s Born Learning Winner: United Way, Ad Council and Civitas Though some families are aware that the preschool years are critical to a child’s mental development, either many do not know exactly what… Continued
PR On A Shoestring
December 8th, 2008 by PRNEWSCampaign: CEO Challenge: Race Against the Mayor Winner: Amethyst Women’s Addiction Centre and Impact Public Affairs In anticipation of its annual fundraiser, the Amethyst Women’s Addiction Centre partnered with Impact Public Affairs to plan a… Continued
Web Site
December 8th, 2008 by PRNEWSCampaign: http://www.cosmeticinfo.org Winner: The Personal Care Products Council In recent years, anti-chemical activist groups have turned up the volume on their attacks on certain ingredients used in cosmetics and personal care products. However, given that… Continued
Press Release
December 8th, 2008 by PRNEWSCampaign: The Dirty Truth About America’s Handwashing Habits Winner: The Soap and Detergent Association, American Society of Microbiology and Ogilvy PR How many of us really observe washing our hands frequently, particularly in public venues?… Continued