Archive: December 2008

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Member Communications

December 8th, 2008 by

Campaign: Appraisal Institute Recruitment Campaign Winner: Ogilvy PR Worldwide and Appraisal Institute In the past few years, the membership of the Appraisal Institute has been getting older, with 50% of members being over 50 years… Continued

Media Relations Campaign

December 8th, 2008 by

Campaign: Porter Novelli for Mental Health America: Ranking America’s Mental Health Winner: Porter Novelli and Mental Health America The Mission Mental Health America sought to raise awareness among policy makers and the general public about… Continued

Marketing Communications

December 8th, 2008 by

Campaign: Start! Movement Winner: American Heart Association and Cone In 2007, 65% of American adults were overweight or obese, and physical inactivity was cited as the leading risk factor for heart disease and stroke, which… Continued

Fundraising And Membership Campaign

December 8th, 2008 by

Campaign: Appraisal Institute Recruitment Campaign Winner: Appraisal Institute and Ogilvy PR Membership of the Appraisal Institute has been graying over the years, with 50% of members 50 or older and more than 46% planning to… Continued

Interactive PR And Marketing

December 8th, 2008 by

Campaign: N.A.C.H. Family Advocacy Day Winner: National Association of Children’s Hospitals and Related Institutions In its fourth year, the two-day Family Advocacy Day provides a forum for children and their families to educate members of… Continued

Internal Publications

December 8th, 2008 by

Campaign: Mobile Technology for Social Change Winner: United Nations Foundation & Vodafone Foundation Technology Partnership The United Nations Foundation, in collaboration with the Vodafone Technology Partnership, wanted to make a meaningful contribution to the ongoing… Continued

External Publication

December 8th, 2008 by

Campaign: “A World of Possibility” Winner: Office Depot Foundation Long acknowledged as a leader in the global marketplace for its commitment to community investment, the Office Depot Foundation had a critical mission in 2007: Create… Continued

Event PR

December 8th, 2008 by

Campaign: Promoting Minneapolis Saint Paul for the Republican National Convention Winner: McFarland Cahill Communications and The Host Committee McFarland Cahill Communications (MCC) was hired by the Minneapolis Saint Paul 2008 Host Committee to handle the… Continued

Employee Communications

December 8th, 2008 by

Campaign: Bill 212 Communications Package Winner: Peel District School Board On Feb. 1, 2008, the Ontario government-passed Bill 212 went into effect, amending safe school provisions of the Education Act (Progressive Discipline and School Safety).… Continued

Corporate Nonprofit Partnership/S

December 8th, 2008 by

Campaign: Serving the Community with Cups and Cones Winner: Dunkin’ Donuts, Carmichael Lynch Spong Across America, the number of volunteer firefighters is sharply declining, prompting an increase in unnecessary deaths related to slow response times.… Continued