Public Service Campaign

Campaign: United Way's Born Learning

Winner: United Way, Ad Council and Civitas

Though some families are aware that the preschool years are critical to a child's mental development, either many do not know exactly what actions to take to encourage learning

or they lack the time to prepare their child for school. In April 2005, United Way, in partnership with the Ad Council and Civitas, launched the Born Learning campaign to help

parents provide early learning opportunities for their children.