Archive: December 2008

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued

Business is down, cash flow is tight, foot traffic is slow and morale is at an all-time low. When we are hurting, there is an inherent nature to share our pain and seek comfort. Going… Continued

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued

One sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification: Pick your favorite non-profit organization and… Continued

For the Citigate Cunningham team that worked on keeping the SurfControl brand relevant and alive during its acquisition by Websense, there were several key lessons learned, much of which had to do with being media-friendly… Continued

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by… Continued

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one… Continued

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK… Continued

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff… Continued