Archive: December 2008

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s… Continued

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued

Facing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to… Continued

Whether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching… Continued

Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable… Continued

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued

To widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: •    Think upward and to the left •    Optimize… Continued

Following are a few guidelines that will help you write and shape content for your company’s newsroom or media center: •    Utilize a robust content management system; consider using blog publishing platforms as a content-management… Continued

Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip… Continued

The question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a… Continued