Archive: December 2008

Why the Murder of Old Media is PR’s Best Chance

December 31st, 2008 by

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s… Continued

Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon

December 30th, 2008 by

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued

What To Do If You Know You’ll Be On Camera

December 30th, 2008 by

Facing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to… Continued

Media Training for a Podcast Interview: Four Tips

December 30th, 2008 by

Whether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching… Continued

Investors Still Seeing Green

December 30th, 2008 by

Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable… Continued

Preparing Executives for the Always-On World of Social Media Training

December 30th, 2008 by

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued

Optimizing Your Press Release or Web Content

December 22nd, 2008 by

To widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: •    Think upward and to the left •    Optimize… Continued

Best Practices for Writing Media Center Content

December 22nd, 2008 by

Following are a few guidelines that will help you write and shape content for your company’s newsroom or media center: •    Utilize a robust content management system; consider using blog publishing platforms as a content-management… Continued

How to Develop a Media-Friendly Web Site

December 22nd, 2008 by

Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip… Continued

Making Green by Going Green

December 22nd, 2008 by

The question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a… Continued