Archive: October 2008

Take t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance… Continued

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

Scott Chaikin, head of Dix & Eaton, sent this email to clients last week, and provided a copy to PR News. If you’d like to share similar communiqués with clients or other stakeholders during these… Continued

The following is an excerpt from the just-published Crisis Communications Desktop Reference from Levick Strategic Communications. Recalls aren’t new and corporations have long had sound management and communications tools to minimize their impact. However, the… Continued

With all the attention paid to online and print, it’s easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a… Continued

The press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in… Continued

For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that… Continued

MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure… Continued

When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to… Continued

Company: MasterCard Agency: Weber Shandwick Timeframe: 2006-present It’s no secret that mathematical achievement is seriously lagging in this country. For technology-based companies like MasterCard Worldwide, this has serious, far- reaching ramifications with regard to shortages… Continued