Archive: October 2008

Seven Things You Will Learn In This Week’s Issue Of PR News 1. More than four in 10 nonprofit employers (42%) see recruiting and hiring talent as a top human resource concern. 2. Many companies… Continued

By Katie Paine To a very large extent, the current financial crisis isn’t about money, it’s about trust, transparency and reputation. Before they collapsed, Bear Stearns and Lehman Brothers had what in normal times would… Continued

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued

There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact,… Continued

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com • Google Trends: www.google.com/trends • Microsoft adCenter Labs keyword forecast: http://adlab.msn.com/Keyword-Forecast/ • Trellian’s free search term suggestion tool:… Continued

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued

Below are some highlights of the latest survey of 104 PR agency P&L statements conducted over 10 years by StevensGouldPincus, covering 22 most critical metrics. For full details including results by agency size, location and… Continued

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued