Below are some highlights of the latest survey of 104 PR agency P&L statements conducted over 10 years by StevensGouldPincus, covering 22 most critical metrics. For full details including results by agency size, location and specialty, contact Rick Gould, at [email protected].
The 2007 averages among agencies of all sizes:
-
revenues per staff--$172K
-
revenues per professional on staff--$221K
-
account salaries--40.3% of revenues
-
bonuses--3.3%
-
administrative salaries--6.3%
-
marketing--2.5%
-
professional fees--1.9%
-
rent & utilities--6.6%
-
total overhead--25.8%
-
total operating profit--19.7%
Other stats:
-
billing on time basis--47.2% of agencies
-
fixed retainers--53.1%
-
retainers plus excess time billing--30.4%
-
average minimum monthly fee accepted--$14,098
-
baseline executive hours input--1,694
-
account executive billable time--90.2% of input
-
staff turnover per year--24.2% of total staff
-
average markup on rebillables--18%