Archive: September 2008

How to Communicate With an Ombudsman

September 15th, 2008 by

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued

Get Going: Early Lessons for Going Green Before Internal & External Audiences

September 15th, 2008 by

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued

Speech-Writing Lessons From the Trenches

September 15th, 2008 by

Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public… Continued

Packaging the Perfect Media Message

September 15th, 2008 by

Most media people have policies against receiving gifts.  But there is one gift that all of them welcome: a great story idea. Great stories get attention and can lead to promotions, awards and prestige.  That’s… Continued

Screening Job Candidates on Social Networks

September 15th, 2008 by

According to a nationwide survey of employers conducted by CareerBuilder.com, 22% of hiring managers use social networking sites to research job candidates, up from 11% in 2006.  Additional findings include: •    9% of hiring managers… Continued

Exploring CSR in China: Its History and Current Trends

September 15th, 2008 by

CSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to… Continued

Cyrano de Bergerac 2.0: Speech-Writing Lessons From the Trenches

September 15th, 2008 by

‘Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public… Continued

Get Going: Early Lessons for Going Green Before Internal & External Audiences

September 15th, 2008 by

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued

Did You Know?

September 15th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Ombudsmen are an oft-overlooked channel of access for conveying a message or defending a point. 2. 22% of surveyed hiring managers use… Continued

How To…Communicate With an Ombudsman

September 15th, 2008 by

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued