The world of global public health has changed dramatically in the past decade. For long-time practitioners and advocates, the field is almost unrecognizable. Consider: in the years 1990 to 1992 only 10 articles in The… Continued
Archive: September 2008
When Facebook Attacks: Maintaining Social Responsibility in a Social Media World
September 8th, 2008 by Iris DorbianThe popularity of social networking websites like Facebook presents a broad array of communications opportunities and challenges for organizations looking to manage their digital reputation. Dalhousie University in Nova Scotia came face-to-face with these challenges… Continued
Beyond Do’s and Don’ts—The Life of a Green Initiative is Its Community
September 3rd, 2008 by Iris DorbianAt its very core, the green movement is about sustaining life—and it seems that the best way to honor and preserve our surroundings is to participate in the life that surrounds us every day. Sure,… Continued
The Escalator Pitch: Speak Small but Think Big
September 2nd, 2008 by Iris DorbianForget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a… Continued
More Companies are Turning to Blogs for Marketing
September 2nd, 2008 by Iris DorbianBlogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week’s Washington… Continued
How to Raise Your Company’s Profile
September 2nd, 2008 by Iris DorbianDo you read stories in newspapers and trade magazines about your competitors? Perhaps you know your company is as successful as they are with just as many positive stories to tell, but none of the… Continued
Ten Commandments of a Press Release
September 2nd, 2008 by Iris DorbianIn baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same… Continued
Experiential Education: A 5 Step approach to building better CSR
September 2nd, 2008 by Iris DorbianWhat’s the most effective and efficient way to optimize your CSR efforts? While opinions could go on forever, there is something new to consider: It’s called Experiential Education, and it’s being embraced across both the… Continued
How One Agency Started from the Ground Floor to Make CSR Part of Culture
September 2nd, 2008 by Iris DorbianSeveral years ago, Hauska & Partner, PR consultancy, which operates in Central and Southern Europe, adopted a new strategic direction: They wanted to do different things in a different way. The new strategic direction was,… Continued
Solving the Social Media Measurement Problem
September 2nd, 2008 by Iris DorbianNews flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is… Continued