Archive: September 2008

Tip Sheet: Ten Questions to Ask a Media Measurement Firm

September 29th, 2008 by

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued

Add Punch to Your CSR Initiatives Through Product Giving Programs

September 29th, 2008 by

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued

Case Study: Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image

September 29th, 2008 by

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued

Case Study: Walk This Way: An Integrated Marketing Juggernaut Takes on Obesity One Step at a Time

September 29th, 2008 by

Company: American Heart Association Agency: Cone Timeframe: 2007-ongoing In 2006, 65% of American adults were considered overweight or obese; physical inactivity was cited as a leading risk factor for heart disease and stroke–the number one… Continued

Quick Study: Consumers: Not All Go Green; Moms Most Trusted Media Info Source; Small Retailers Optimistic About Economy

September 29th, 2008 by

*Not All Is Green: According to a recent Yankelovich survey of more than 2,700 consumers regarding their environmental attitudes, only 34% of consumers feel much more concerned about environmental issues today than a year ago.… Continued

Did You Know?

September 29th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When launching a PR initiative, consider what you can do in-house before partnering with external organizations. 2. When asked what their most… Continued

Survival of the Fittest: Communications Darwinism Defines Economic Crisis

September 29th, 2008 by

It’s no secret that the entire economy has officially collapsed, with the proposed $700 billion buyout–and, as a result, the future financial infrastructure–hanging in the balance. While a tumultuous economy is nothing new to business… Continued

Social Media Survey: Execs Have Motivation, Lack Confidence

September 29th, 2008 by

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications… Continued

The Spirit of Sustainability

September 29th, 2008 by

Brown-Forman, producer and marketer of more than 35 spirits and wine brands including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Bonterra and Fetzer Wines, has always placed a strong focus on responsibility.  From 1870 when Brown-Forman’s… Continued

Handling Provocative or Uncomfortable Questions During a Media Interview

September 29th, 2008 by

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued