Archive: September 2008

As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley… Continued

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued

Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public… Continued

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity… Continued

In this cynical age, it’s very easy for media to dismiss or disparage CSR news exclusives and releases as “soft,” highly prejudicial information that do little but act as advertorials. For PR and marketing professionals… Continued

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER,… Continued

In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed… Continued

By Betsy Brod While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001… Continued

Company: Little Caesar Enterprises Agencies: Fishman PR, MRG and Evins Communications Timeframe: 2006-ongoing To thank the men and women of the military for their service, national pizza chain owner Little Caesar Enterprises Inc. did more… Continued