*You’ve Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey… Continued
Archive: September 2008
PR News Announces PR People Award Finalists
September 8th, 2008 by PRNEWSThe PR People Awards, PR News’ annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the marketplace. This year’s finalists, listed below, set the benchmark for PR… Continued
Did You Know?
September 8th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. 11% of surveyed CEOs expect employment to rise over the next quarter, while 46% think it will fall. 2. Studies have shown… Continued
Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies
September 8th, 2008 by PRNEWSDuring the past six weeks, three of the most widely viewed events of the year–the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul–took the world stage… Continued
Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown
September 8th, 2008 by PRNEWSOn Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued
How to Handle a Shareholder Revolt? Develop an Active Media Relations Program.
September 8th, 2008 by Iris DorbianWhile there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found… Continued
E-Mail Marketing’s Missed Opportunities
September 8th, 2008 by Iris DorbianE-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these… Continued
Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies
September 8th, 2008 by Iris DorbianDuring the past six weeks, three of the most widely viewed events of the year—the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul—took the world stage… Continued
How to Know When You Need to Hire a Publicist
September 8th, 2008 by Iris DorbianIf you’re willing to spend the time learning how to get free publicity on your own, you can generate media attention for your product, service, cause or issue. But sometimes it makes perfect sense to… Continued
CSR: Not So Global A Movement After All
September 8th, 2008 by Iris DorbianThe CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to… Continued