Archive: August 2008

PR News Announces Platinum PR Award Finalists

August 11th, 2008 by

It’s that time of year again: The PR News 2008 Platinum PR Awards are gearing up to spotlight the past year’s most outstanding communications initiatives. The winners and honorable mentions will be feted at an… Continued

Did You Know?

August 11th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. PR News announces the finalists of the 2008 Platinum PR Awards. 2. When marketing via social media, provide consumers with the brand’s… Continued

Green Business: From Risk Management To Opportunity Capitalization

August 11th, 2008 by

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

Measuring Social Media Efforts: How & Why You Need to Do It

August 11th, 2008 by

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s… Continued

College Students Prefer Socially Conscious/Eco-Friendly Brands, says New Study

August 7th, 2008 by

According to a  Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year … Continued

10 Ways NonProfits Can Maximize Press Coverage

August 7th, 2008 by

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This… Continued

Case Study: Move Over, Dracula: PR & Marketing Meet Online to Introduce Fans to a Creepy Crew of Characters

August 4th, 2008 by

Company: HBO Agency: Campfire Timeframe: Feb 2008-present Starting this September, there may be a few contenders to Count Dracula’s throne as the most notorious vampire, as that month marks the premiere of HBO’s newest series,… Continued

Quick Study: Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big

August 4th, 2008 by

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued

How To…Subscribe to an RSS Reader

August 4th, 2008 by

RSS–short for Real Simple Syndication–has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued

Did You Know?

August 4th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To successfully align marketing and PR efforts, you must plan a completely integrated platform. 2. Less than 20% of survey respondents say… Continued