Archive: August 2008

Prepping the CEO for a Charitable-Minded B-to-B PR Initiative

August 26th, 2008 by

More and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of… Continued

How to Prevent Foot-in-Mouth Disease when Dealing with the Media—the Dos & Donts

August 25th, 2008 by

Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of sticking your foot in your mouth"during media interviews? Do you wish to hide or be excused whenever the… Continued

Maximizing Revenue with Twitter

August 25th, 2008 by

A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw… Continued

Happy Labor Day

August 25th, 2008 by

In honor of Labor Day, PR News will not be published on Sept. 1. We will resume publication on Sept. 8. In the meantime, PR News editors wish you a safe and happy holiday.

Tip Sheet: Managing Marketing Programs Effectively

August 25th, 2008 by

By Avinoam Nowogrodski Marketing managers are challenged daily to execute the projects in their marketing calendars on time, on budget and with the right degree of quality. The war stories of last- minute fire drills… Continued

Case Study: Dance Dance Revolution: PepsiCo Hosts an Integrated Marketing ‘Dance Off’ to Promote Healthy Living

August 25th, 2008 by

Company: PepsiCo Agency: Clifford/Bratskeir PR Timeframe: 2006 In the past few years, obesity among minority populations has reached epidemic proportion. According to the Center for Disease Control, cultural factors related to dietary choices, physical activity… Continued

Quick Study: Search Engine Marketing Fails to Integrate; Corporate Leaders Leave Much to Be Desired; Executive Pay

August 25th, 2008 by

*Search Still Segregated: A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between… Continued

Did You Know?

August 25th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 55% of surveyed search engine marketers intentionally integrate their efforts with at least one offline channel. 2. You should never believe your… Continued

Reputation Redux: Russia Invades Georgia by Land and by Server

August 25th, 2008 by

By Katie Paine The news here is not that Georgia and Russia are fighting a war; it’s that they are fighting just as hard in the headlines and in cyberspace as they are on the… Continued

Launch Pad: Communicating Your Green Initiatives

August 25th, 2008 by

Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued