Archive: August 2008

More and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of… Continued

Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of sticking your foot in your mouth"during media interviews? Do you wish to hide or be excused whenever the… Continued

A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw… Continued

In honor of Labor Day, PR News will not be published on Sept. 1. We will resume publication on Sept. 8. In the meantime, PR News editors wish you a safe and happy holiday.

By Avinoam Nowogrodski Marketing managers are challenged daily to execute the projects in their marketing calendars on time, on budget and with the right degree of quality. The war stories of last- minute fire drills… Continued

Company: PepsiCo Agency: Clifford/Bratskeir PR Timeframe: 2006 In the past few years, obesity among minority populations has reached epidemic proportion. According to the Center for Disease Control, cultural factors related to dietary choices, physical activity… Continued

*Search Still Segregated: A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 55% of surveyed search engine marketers intentionally integrate their efforts with at least one offline channel. 2. You should never believe your… Continued

By Katie Paine The news here is not that Georgia and Russia are fighting a war; it’s that they are fighting just as hard in the headlines and in cyberspace as they are on the… Continued

Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued