Although today's social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to
jump on the bandwagon. This trend is starting to change, though, as companies like Dell, Sun Microsystems and Cisco expand their already thriving blogging culture to tackle issues
related to investor relations and financial communications. Monica Maeckle, VP of new media for Business Wire, stresses that this is a trend investor relations can't ignore.