Quick Study: Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy

18-to28-year-old demographic so vital to their future revenue streams. Forrester Research's 2008 North America Technographics Benchmark revealed that, although Generation X (ages

29-42) uses technology when it suits their lifestyle needs, it's the other way around for Gen Y: Lifestyle revolves around technology, specifically PCs and mobile phones. The

study also showed an increasing number of Gen Xers using online and mobile technology.