Seven Things You Will Learn In This Week's Issue Of PR News
1. To successfully align marketing and PR efforts, you must plan a completely integrated platform.
2. Less than 20% of survey respondents say their sales and marketing organizations are extremely collaborative.
3. Ads on branded content sites outscore Internet industry norms 41 out of 43 times.
4. Evidence-based PR enables lower-risk, higher-performing campaigns.
5. "Quiet periods" are ideal times to educate your IR blog's readers on new e-proxy procedures and sustainability issues.
6. Third-party recognition--like a referral from a satisfied customer or recognition for community involvement--is priceless.
7. RSS feeds can significantly cut down the time you spend surfing the Web.