Archive: July 2008

    Corporate social responsibility is commonplace in today’s business world. Companies like Target, for instance, promote their charitable giving almost as much as their products and Honeywell’s Hometown Solutions program has won multiple awards since… Continued

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news… Continued

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued

By Patricia Thorp When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant… Continued

Company: ThinkFirst Missouri Agency: Perrygraf, Graphics by Design Timeframe: 2007-ongoing Every year, nearly 500,000 people in the U.S. sustain a debilitating brain or spinal cord injury. Among children and teens, it’s the leading cause of… Continued

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the… Continued

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Responding to hostile questions using sensory modes can be an effective way to turn an interview around. 2. More than two in… Continued

Times are tough for PR executives, and there’s no sign of that changing anytime soon. And it’s not because the public relations profession is deflating alongside other recession-stricken industries, or that its foremost leaders aren’t… Continued

When it rains, it pours, as the old adage goes, and no one is more attuned to this right now than Yahoo executives. Over the course of just a few months, the search engine company… Continued