Seven Things You Will Learn In This Week’s Issue Of PR News 1. 43% of survey respondents personally maintain or produce their own social networking page. 2. 26% of survey respondents personally maintain or produce… Continued
Archive: July 2008
Exclusive: Symposium Report on Page Society’s ‘Authentic Enterprise’ Paper
July 21st, 2008 by PRNEWSThe changing business environment, defined largely by emerging digital communications platforms and stakeholder empowerment, continues to reshape the communications profession, driving executives in the field to become thought leaders and counselors within their organizations. This… Continued
All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work
July 21st, 2008 by PRNEWSDigital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued
How to Reach the Media in Today’s Web 2.0 Universe
July 21st, 2008 by Iris DorbianYou can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to… Continued
Corporate Philanthropy: Lessons Learned
July 21st, 2008 by Iris DorbianLessons Learned • Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations… Continued
Building Internal Partnerships: Getting your Corporate Board Involved in Your Company’s Philanthropic Strategy
July 21st, 2008 by Iris DorbianCompanies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the… Continued
Winning Over the Critics
July 21st, 2008 by Iris DorbianTrying to alter public—and media—perception of a product can be a trying proposition. However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its… Continued
7 Ways to Recession-Proof Your Online Content
July 16th, 2008 by PRNEWSWith the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of… Continued
Using Technology To Your PR Advantage
July 16th, 2008 by PRNEWSDigital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa… Continued
How to Successfully Align Your Company with the Right Cause
July 14th, 2008 by Iris DorbianAligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and… Continued