System Reboot: Safeguard & Recover Your Reputation in an Uncertain World

Times are tough for PR executives, and there's no sign of that changing anytime soon. And it's not because the public relations profession is deflating alongside other

recession-stricken industries, or that its foremost leaders aren't making the necessary transition from tacticians to strategists--rather, it's the inevitable reality that the

current business environment makes organizations' reputations vulnerable to every possible antagonist, but no less integral to bottom-line business success.