Seven Things You Will Learn In This Week's Issue Of PR News
1. Responding to hostile questions using sensory modes can be an effective way to turn an interview around.
2. More than two in five C-level executives believe the Web offers the most informative advertising.
3. Administrative assistants and receptionists are key gatekeepers during crises and should be armed with information to convey to callers.
4. Online scrutiny and exposure will pose the greatest challenges for effectively managing company reputation.
5. Change management strategies should always involve stakeholder analyses.
6. The power of the Web makes for effective virtual agency-client relationships.
7. 46% of surveyed Generation Y-ers seek out online communication about the upcoming election versus 21% of Baby Boomers.