Archive: July 2008

Onward & Upward: PR Business Poised for Growth and Profits

July 31st, 2008 by

Tired of hearing the word “recession” yet? If so, don’t worry–it won’t be mentioned again (not in this article, anyway), because all signs indicate that the public relations profession is moving onward and upward at… Continued

Tip Sheet: A New ‘Glue’ Concept to Make Staff Stick Around

July 31st, 2008 by

By Ted Pincus Whether you’re in PR agency management or heading the PR staff of an organization, one of the most frequently recurring nightmares disrupting your sleep nowadays must be employee retention. If employee relationships… Continued

Mobile Web Applications A Must

July 30th, 2008 by

MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the… Continued

Three Ways to Get Media Attention

July 29th, 2008 by

Corporate America is becoming a nation of drivel spewers. National business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they… Continued

How To…Manage a News Conference

July 28th, 2008 by

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

Quick Study: Western Nations Swoon Over Web Ads; Logo Trends Explored; Sustainability Reporting Now the Norm

July 28th, 2008 by

*Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable… Continued

Case Study: Hit Me With Your Best Shot: A Repositioning Campaign Grinds Out a Positive Buzz for Coffee

July 28th, 2008 by

Company: National Coffee Assn. Agency: Wyatt Communications Timeframe: 2004-2008 Despite fleeting spikes in coffee consumption during the last 50 years, the percentage of U.S. adults who drink coffee on a regular basis has declined steeply… Continued

Tip Sheet: Ethics & PR: Communications With a Conscience

July 28th, 2008 by

By Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued

Tradition Meets Innovation: using Dark Sites

July 28th, 2008 by

Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element… Continued

Did You Know?

July 28th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Partnering with scientists and researchers adds credibility to a campaign, especially when it is health-related. 2. The amount of time consumers spend… Continued