Archive: March 2008

PR News/Medialink Media Relations Planning Survey

March 24th, 2008 by

1. Please select the description that most closely matches your primary responsibilities:     Public relations 42.7%     Marketing 18.9%     Media relations 17.4%     Corporate communications 16.0%     Public affairs 4.7%     No Response 0.3%… Continued

Employee Engagement VS. Customer  Loyalty

March 24th, 2008 by

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the… Continued

Reputation Building Blocks

March 24th, 2008 by

The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10: 1. Lego 2. IKEA 3. Barilla 4. Mercadona, S.A. 5. A.P. Moller-Maersk 6. Toyota Motor… Continued

Gen Y Says, ‘Talk To Us;’

March 24th, 2008 by

"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds,… Continued

PR News: CSR Awards Issue

March 24th, 2008 by

On March 19, 2008, approximately 200 PR pros gathered at the National Press Club to celebrate the winners and honorable mentions of PR News’ CSR Awards, and to hear keynote speaker Carrie Hall, communications and… Continued

Employee Volunteer Program

March 24th, 2008 by

Winner: Pfizer & Cone, Inc. Campaign: Pfizer’s Global Health Fellows Program If you think volunteer stints in third-world countries are just for Peace Corps-bound kids fresh out of college, talk to Pfizer executives. In 2003,… Continued

Business Ethics Communications

March 24th, 2008 by

Winner: ChoicePoint Campaign: Privacy, Security and Consumer Communications In 2006, ChoicePoint execs faced the challenge of an increase in privacy and security breaches by completely revamping the way the company communicated. The main message was… Continued

Corporate-Community Partnership

March 24th, 2008 by

Winner: Trimedia Campaign: BT in Support of ChildLine The voices of children are often muted by unfortunate circumstances far beyond their control. This is the problem that the “Am I Listening?” initiative set out to… Continued

Green PR Campaign

March 24th, 2008 by

Winner: City of Arlington, Texas Campaign: 2007 Clean Air Campaign In 2007, the City of Arlington, Texas, launched a Clean Air Campaign designed to educate the public on the importance of reducing air pollution. The… Continued

Honorable Mentions

March 24th, 2008 by

Annual Report AMERICAN BEVERAGE ASSOCIATION–2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a “year of action.” The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued