Archive: March 2008

CRO (Corporate Responsibility Officer), a unit of business media publisher Crossing Media, has begun providing enhanced access to CRO member companies’ corporate responsibility and sustainability reports through a content partnership with the U.K.’s CorporateRegister.com, which… Continued

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

*Everything Goes With Green: A company’s green efforts are more credible when endorsed by third-party environmental groups whose efforts have an impact on their local community, according to a survey by Peppercom and Media-Screen LLC.… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Thorough research can be the backbone of a media relations effort. 2. 36% of surveyed executives report that 1%-10% of their overall… Continued

Communications professionals now find themselves working in an investor-driven business context. Faced with a looming recession and all of the challenges that go with it, business executives are increasingly quick to cater to the whims… Continued

Of the many reasons executives cite for being hesitant to fully embrace the power of digital communications channels, the fear of losing control is among the most frequent. But that’s not to say that the… Continued

The Yahoo, MySpace, Google have announced that they plan to form the OpenSocial Foundation to ensure the neutrality of OpenSocial as an open, community-governed specification for building social applications across the web. The OpenSocial Foundation… Continued

StoryTubes invites 1st-6th graders to post video book reviews for nationwide competition to offer an exciting way for kids to talk about their favorite books. This is a PR win-win-win: A great way for the… Continued

Yet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued