Archive: March 2008

How to Lose Friends & Alienate People: Refuse to Relinquish Control

March 31st, 2008 by

Of the many reasons executives cite for being hesitant to fully embrace the power of digital communications channels, the fear of losing control is among the most frequent. But that’s not to say that the… Continued

Recession-Proof Investor Relations: Leveraging PR to Reassure Stakeholders

March 31st, 2008 by

Communications professionals now find themselves working in an investor-driven business context. Faced with a looming recession and all of the challenges that go with it, business executives are increasingly quick to cater to the whims… Continued

Did You Know?

March 31st, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Thorough research can be the backbone of a media relations effort. 2. 36% of surveyed executives report that 1%-10% of their overall… Continued

Quick Study: Partnering With 3rd Party NGOs; Loyal Customers Spread the Love; Video Engagement; Monetizing Word of Mouth

March 31st, 2008 by

*Everything Goes With Green: A company’s green efforts are more credible when endorsed by third-party environmental groups whose efforts have an impact on their local community, according to a survey by Peppercom and Media-Screen LLC.… Continued

Case Study: PR Execs Crunch Numbers and Conduct Research To Help Alleviate Financial Burden of College Education

March 31st, 2008 by

Company: AllianceBernstein Investments Agency: Tiller, LLC Timeframe: 2006 – present Although a college education may be a necessity in today’s competitive job market, it is virtually unaffordable for many families across the country. As college… Continued

Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau

March 31st, 2008 by

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

The CRO Offers Members Enhanced Access to Corporate Responsibility Reports

March 31st, 2008 by

CRO (Corporate Responsibility Officer), a unit of business media publisher Crossing Media, has begun providing enhanced access to CRO member companies’ corporate responsibility and sustainability reports through a content partnership with the U.K.’s CorporateRegister.com, which… Continued

Google, Yahoo and MySpace Create OpenSocial Foundation

March 28th, 2008 by

The Yahoo, MySpace, Google have announced that they plan to form the OpenSocial Foundation to ensure the neutrality of OpenSocial as an open, community-governed specification for building social applications across the web. The OpenSocial Foundation… Continued

Online Video Book Reviews By Kids A PR Triple Threat

March 28th, 2008 by

StoryTubes invites 1st-6th graders to post video book reviews for nationwide competition to offer an exciting way for kids to talk about their favorite books. This is a PR win-win-win: A great way for the… Continued

Digital Content for Women: A Different Story?

March 28th, 2008 by

Yet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically… Continued