Archive: March 2008

Winner: Pacific Gas & Electric Company In the past year, Pacific Gas and Electric Company (PG&E) has launched a number of environmental campaigns that have engaged customers and employees on key issues, such as increasing… Continued

Winner: American Institute of CPAs When the American Institute of CPAs (AICPA) relocated to Durham, NC, in August 2006, its execs were determined to become a leader in corporate citizenship. Working with CAPSTRAT, a Raleigh-based… Continued

Winner: Cox Enterprises Campaign: Cox Conserves The Cox Conserves program was born out of Cox Enterprises’ desire to develop an environmental program that would reduce its energy consumption by 20% during the next 10 years,… Continued

Winner: Katrina McGhee, Vice President of Marketing, Susan G. Komen for the Cure Key to making Susan G. Komen for the Cure the world’s largest grassroots network of breast cancer survivors and activists is an… Continued

Winner: William R. Johnson, Chairman, President & CEO, H.J. Heinz Company With a heritage like The Pure Food Company, which dates to 1869, Heinz takes corporate responsibility seriously–hence its practice of packaging many of its… Continued

Winner: Dr. Monica Oberkofler, Director of Strategic Planning and Communications, Social Responsibility, Gap, Inc. Dr. Monica Oberkofler is an architect in every sense of the word–except, of course, that she doesn’t actually design buildings. Rather,… Continued

Winner: IKEA & Lippe Taylor Campaign: Bag the Plastic Bag Consider this statistic: Hung on a clothesline, the 70-million plastic shopping bags that IKEA and its U.S. customers use in one year would stretch from… Continued

Winner: The Hartford Financial Services Group Campaign: Coexistence: The Hartford Demonstrates the Art of Diversity Although Hartford is located in Connecticut, one of the nation’s most affluent states, 32% of its residents live in extreme… Continued

Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including… Continued

Winner: Hard Rock International & Coyne PR Campaign: Hard Rock Launches Rocktober Breast Cancer Awareness Campaign For eight years, Hard Rock International has mounted a Rocktober campaign, aimed at raising awareness and funds for breast… Continued