Media Relations

Winner: Vollmer Public Relations & Travelocity

Campaign: Travelocity's "Be a Hero--Go Zero"

Travel companies may not seem like an obvious place to start if you want to reduce your carbon footprint--or vapor trail, as the case may be. But, thanks to a program begun

in 2006 by VOLLMER Public Relations and Travelocity, in partnership with The Conservation Fund, travelers can now fly the friendly skies without forfeiting their "carbon

neutral" lifestyle.