Archive: December 2007

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Platinum PR Interactive PR Winner: Second Chance Tree Project

December 3rd, 2007 by

Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It… Continued

Fundraising And Membership Campaign

December 3rd, 2007 by

Campaign: Nothing But Nets Winner: United Nations Foundation To raise awareness and increase donations to provide insecticide-treated bed nets for malaria prevention in Africa, the UN Foundation launched Nothing But Nets campaign in November 2006.… Continued

External Publication

December 3rd, 2007 by

Campaign: Breakthrough Magazine Winner: NVCI/Greenspun Media Group The Nevada Cancer Institute (NVCI) had only been open and operational for two years when its executives decided to expand its signature communications piece, Breakthrough Magazine. The publication… Continued

Nonprofit PR Professionals Of The Year: Manager

December 3rd, 2007 by

Tvon-Lourie Keels, Communications Manager, Interfaith Ministries For Greater Houston Tvon-Lourie Keels is a one-woman show. As the communications manager of Interfaith Ministries for Greater Houston, Keels – or Lou to her co-workers – represents a… Continued

Nonprofit PR Professionals Of The Year: Director

December 3rd, 2007 by

Director: Emily Callahan, Susan G. Komen For The Cure Nonprofit Dynamo For 25 years, Susan G. Komen for the Cure has become the largest nonprofit organization supporting breast cancer research. Key to its longevity and… Continued

Nonprofit PR Professionals Of The Year: VP (Tie)

December 3rd, 2007 by

Ellen Lewis, VP Of Corporate Communications, Sesame Workshop Ever heard of Sesame Street? Chances are, if you have watched any television during the last 40 years, you could whistle the tune to the timeless kids’… Continued

Event & Tradeshow PR (TIE)

December 3rd, 2007 by

Campaign: Start! America Winner: Cone & American Heart Association Physical inactivity is the leading risk factor for heart disease and stroke, which are the number one and three causes of death for all Americans. This… Continued

Employee Communications

December 3rd, 2007 by

Campaign: Transformational Practices: Working Together for Literacy Success Winner: Peel District School Board During the start of a recent school year, the Peel District School Board was faced with a dilemma: The standardized test scores… Continued

Crisis Management

December 3rd, 2007 by

Campaign: Keeping Elephants in Our Future Winner: PCI & AZA Elephants are among the most popular zoo attractions, but recently their existence in live public displays were coming under fire by animal rights groups. To… Continued

Corporate Partnership/s

December 3rd, 2007 by

Campaign: Got 2B Safe! Think Smart, Take Charge Winner: Honeywell Hometown Solutions, Peppercom & National Center for Missing and Exploited Children Missing children mean more than faces on the backs of milk cartons. More than… Continued