External Publication

Campaign: Breakthrough Magazine

Winner: NVCI/Greenspun Media Group

The Nevada Cancer Institute (NVCI) had only been open and operational for two years when its executives decided to expand its signature communications piece, Breakthrough

Magazine.

The publication aims to reduce the burden of cancer for Nevadans through research and patient care, but the diversity of its audience--from doctors to political influencers--

made it difficult to impact each group individually.