Employee Communications

Campaign: Transformational Practices: Working Together for Literacy Success

Winner: Peel District School Board

During the start of a recent school year, the Peel District School Board was faced with a dilemma: The standardized test scores of students in their Ontario, Canada, town were

surpassed by other districts in the province. To dispel the "we're not doing well enough" message, the board launched a communications initiative that rallied its target

audiences, from school supervisors and business officials, to school leaders and staff.