Campaign: Transformational Practices: Working Together for Literacy Success
Winner: Peel District School Board
During the start of a recent school year, the Peel District School Board was faced with a dilemma: The standardized test scores of students in their Ontario, Canada, town were
surpassed by other districts in the province. To dispel the "we're not doing well enough" message, the board launched a communications initiative that rallied its target
audiences, from school supervisors and business officials, to school leaders and staff.