Archive: December 2007

As a public relations and marketing communications career professional, your company may place the climate change issue as one of noise, an interrogative risk, a green deed, or as an exchange of information. It’s none… Continued

In honor of the holiday season and New Year’s, PR News will not publish on December 24 or December 31, 2007. We will resume publication on January 7, 2008. In the meantime, PR News editors… Continued

You have to feel for today’s chief marketing officer. Some industry experts peg the beleaguered CMO’s average on-the-job life expectancy at anywhere between 18 and 26 months. In other words, short enough to think a… Continued

Company: Frito-Lay Agency: Ketchum Timeframe: 2006-2007 In the wake of America’s newfound obsession with health and nutrition, the Frito-Lay brand needed to clean up its greasy image in favor of something more calorie-conscience. Swapping cottonseed… Continued

*Media Myths: The way communicators spread information is out of sync with the way consumers use media, a new Ketchum/University of Southern California’s Annenberg Strategic Public Relations Center survey of media usage among consumers and… Continued

Few events in our culture generate as much discussion about brands as the annual advertising showcase on the Big Game. But PR should be as excited as their advertising counterparts–and should play a big role… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To integrate PR into Super Bowl ad efforts, always prepare a crisis plan for unanticipated backlash. 2. Always partner with an agency… Continued

“Innovation” just might be the most overused buzzword of 2007, but in no way does that diminish its significance. It is the crux of modern-day success stories, as organizations in every industry are shifting their… Continued

The end of the year is always a time of reflection, and 2007 gave business people plenty to reflect upon. There were corporate crises galore, from Chinese-manufactured product recalls to phony FEMA press conferences; a… Continued

Despite public protestations, there are some "green" companies that are anything but that.