Archive: December 2007

    If you’re going to be practicing PR on a global scale, it is imperative you get acquainted with how public relations is practiced in different countries. Following are some tips culled from PR Landscapes,… Continued

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.

Campaign: Join The Fight Winner: Cable Positive & Kismet Films For over 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the… Continued

Campaign: Helping Americans Get on the Financial Literacy Track Winner: American Institute of CPAs The American Institute of Certified Public Accountants, the sponsor of a national public education effort called 360 Degrees of Financial Literacy,… Continued

Campaign: Live. Love. Laugh. Learn. Winner: Philosophy Communications & Kit Faragher Foundation Colorado native Kit Faragher lived and worked in the Denver area for most of her life. Her untimely death in the World Trade… Continued

Campaign: 25th Anniversary and Brand Launch Winner: Susan G. Komen for the Cure & Weber Shandwick In its 25 years of existence, Komen has positively impacted millions of women affected by breast cancer, but, as… Continued

Campaign: Bionic Woman Media Campaign Winner: Edelman & The Rehabilitation Institute of Chicago While current statistics say survival rates of American soldiers injured in the Iraq and Afghanistan wars have increased by 15% over past… Continued

Campaign: Colorado State University in the Denver Media Winner: Colorado State University Colorado State University wanted to increase positive coverage of the institution in the Denver media. CSU also sought to position its president, Larry… Continued

Campaign: truth youth smoking prevention campaign Winner: American Legacy Foundation & ad*itive The 2006-2007 year was a banner one for the truth campaign, an initiative launched eight years ago by the American Legacy Foundation to… Continued

Campaign: Getting the Dirt: 2006-2007 Annual Report Winner: Ogilvy Public Relations & The Soap and Detergent Association To enhance its 2006-2007 annual report, the Soap and Detergent Association (SDA) wanted to spread a message about… Continued