Crisis Management

Campaign: Keeping Elephants in Our Future

Winner: PCI & AZA

Elephants are among the most popular zoo attractions, but recently their existence in live public displays were coming under fire by animal rights groups. To counter their

campaign to remove elephants from zoos, the Association of Zoos and Aquariums (AZA) created a crisis management program that would mobilize its members to ensure that elephants

are not only in the future of zoos, but in the wild as well.