Campaign: Bionic Woman Media Campaign
Winner: Edelman & The Rehabilitation Institute of Chicago
While current statistics say survival rates of American soldiers injured in the Iraq and Afghanistan wars have increased by 15% over past wars, there is a dark side to the
positive news: This trend is matched by that of an increase in the number of vets returning home with upper limb amputations. Faced with this dichotomy, the Rehabilitation
Institute of Chicago (RIC), with the help of Edelman, wanted to publicize a hopeful option for these wounded vets: RIC's team of leading rehabilitation experts, coupled with its
proprietary Bionic Arm technology.