Media Relations Campaign -Regional

Campaign: Bionic Woman Media Campaign

Winner: Edelman & The Rehabilitation Institute of Chicago

While current statistics say survival rates of American soldiers injured in the Iraq and Afghanistan wars have increased by 15% over past wars, there is a dark side to the

positive news: This trend is matched by that of an increase in the number of vets returning home with upper limb amputations. Faced with this dichotomy, the Rehabilitation

Institute of Chicago (RIC), with the help of Edelman, wanted to publicize a hopeful option for these wounded vets: RIC's team of leading rehabilitation experts, coupled with its

proprietary Bionic Arm technology.